General & Sustainability Policy

1. Data Protection & Privacy Policy

1.1. Purpose

The purpose of this policy is to ensure that InAlb TPP SHPK collects, processes, stores and protects personal data responsibly, transparently and in compliance with Albanian law, the European Union’s General Data Protection Regulation (GDPR) and other international standards.

This policy applies to:

1.2. Definition of Personal Data

Personal data means any information relating to an identified or identifiable natural person, including but not limited to:

1.3. Principles of Data Protection

InAlb commits to the following principles:

1.4. Categories of Data We Collect

  1. Guests and Clients: booking details, contact information, passport numbers (for tickets/hotel registration), special requests.
  2. Employees and Contractors: HR records, tax IDs, contracts, certifications.
  3. Partners and Suppliers: business contacts, banking information, contracts.
  4. Digital Data: website analytics, cookies, IP addresses for security and marketing.

1.5. Purposes of Processing Data

We use personal data strictly for:

1.6. Consent and Guest Rights

1.7. Data Sharing & Third Parties

We share personal data only when necessary and with:

We ensure all third parties respect the same data protection principles through contracts and supplier agreements.

1.8. Data Security Measures

InAlb implements the following:

1.9. Special Data Categories (Sensitive Data)

Certain sensitive information may be collected only when necessary (e.g., medical conditions, disabilities, dietary restrictions). These are handled with extra confidentiality and used only to guarantee guest safety and service quality

1.10. Data Retention Policy

After these timeframes, data is securely deleted or anonymized.

1.11. Data Breach Protocol

In case of a data breach (loss, theft, unauthorized access):

  1. Incident reported immediately to the Data Protection Officer (DPO).
  2. Investigation launched within 24 hours.
  3. If serious, affected individuals are notified within 72 hours (per GDPR).
  4. Authorities (Commissioner for the Right to Information and Protection of Personal Data
    in Albania) notified.
  5. Corrective actions implemented (password reset, system patching, supplier review).

1.12. Photography & Media Policy

1.13. Roles & Responsibilities

1.14. Review & Continuous Improvement

This policy will be reviewed annually and updated to reflect changes in laws, regulations, or operational needs. Staff will receive refresher training, and guests/partners will be informed of updates.

1.15. Contact for Data Requests

For any data access, correction, or deletion request, guests and partners can contact: info@inalb.al

2.Monitoring, Evaluation & Continuous Improvement (MECI) Policy

2.1. Purpose

The purpose of this policy is to ensure that InAlb continuously evaluates the quality, impact, and sustainability of its operations, services and partnerships. Monitoring and evaluation (M&E) allows us to identify strengths, address weaknesses, and adapt to changing needs of guests, staff and local communities. Continuous improvement ensures that lessons learned are systematically applied to raise standards across the company.

2.2. Scope

This policy applies to all aspects of InAlb’s work, including:

2.3. Principles

2.4. Monitoring Practices

2.5. Evaluation Practices

2.6. Continuous Improvement Practices

2.7. Roles & Responsibilities

2.8. Reporting & Communication

2.9. Link to Other Policies

This policy works alongside and reinforces:

2.10. Review & Updates

3. Code of Conduct & Ethics Policy

3.1. Purpose

This Code of Conduct & Ethics Policy defines the standards of behavior expected of all employees, guides, contractors, and partners working with InAlb TPP SHPK. It is designed to promote professionalism, ethical responsibility, respect for others, and the protection of our guests, communities, and the environment.

It applies to all:

3.2. Core Values

InAlb operates under the following guiding values:

3.4. Respect & Anti-Discrimination

3.5. Guest Interaction & Responsibility

3.6. Ethical Business Practices

3.7. Sustainability & Environmental Responsibility

3.8. Safety & Crisis Responsibility

3.9. Conflicts of Interest

3.10. Confidentiality & Data Protection

3.11. Use of Company Resources

3.12. Reporting Misconduct

3.13. Disciplinary Action

Breaches of this Code may result in:

3.14. Continuous Improvement

InAlb operates under the following guiding values:

3.15. Conclusion

InAlb’s reputation is built on trust, professionalism, and hospitality. By following this Code of Conduct & Ethics, we ensure that every traveler feels welcome, every partner feels respected, and every community benefits from our presence.

4. Child & Vulnerable Guest

Protection Policy

4.1. Purpose

This policy establishes InAlb’s commitment to protecting the safety, dignity and wellbeing of all children and vulnerable guests who travel with us. It ensures that our staff, guides, drivers and partners act responsibly, respectfully and in compliance with Albanian law, EU directives, and international frameworks such as the UN Convention on the Rights of the Child and The Code – ECPAT for protection against child exploitation in travel and tourism.

4.2. Scope

This policy applies to:

4.3. Principles

4.4. Definitions

4.5. Guidelines for Staff & Guides

4.5.1 Interaction with Children & Vulnerable Guests

4.5.2 Communication & Media

4.5.3 Safety & Supervision

4.6. Prevention of Exploitation in Tourism

4.7. Vulnerable Guest Care

4.8. Reporting & Response

4.9. Training & Awareness

4.10. Responsibilities

4.11. Monitoring & Review

4.12. Conclusion

Children and vulnerable guests deserve the highest standards of care, dignity and protection. InAlb commits to being a leader in ethical, responsible and safe tourism, ensuring that every journey not only inspires guests but also safeguards those most at risk.

5.InAlb Health & Safety Standards Policy

5.1. Purpose

The purpose of this policy is to define InAlb’s approach to health and safety management across all operations. Our goal is to protect the wellbeing of our guests, staff, guides, drivers and partners by identifying risks, implementing preventive measures and ensuring a safe travel experience.

5.2. Scope

This policy applies to:

5.3. Principles

5.4. Responsibilities

5.5. Risk Assessment & Prevention

5.6. Transport Safety

5.7. Accommodation Safety

5.8. Food & Beverage Safety

5.9. Guide & Tour Leader Responsibilities

5.10. Guest Responsibilities

5.11. Emergency Preparedness

5.12. Incident Reporting & Follow-Up

5.13. Staff Training

5.14. Partner & Supplier Compliance

5.15. Monitoring & Review

5.16. Conclusion

The safety of our guests, staff, and partners is non-negotiable. InAlb is committed to ensuring that every journey in Albania and the Balkans is not only inspiring and memorable but also safe, secure and responsibly managed.

6.InAlb Partnership Integrity Policy

6.1. Purpose

The purpose of this policy is to ensure that all partnerships entered into by InAlb TPP SHPK are conducted with honesty, transparency, fairness and mutual respect. We believe that sustainable tourism depends on long term, trustworthy relationships between tour operators, service providers, communities and international partners.

This policy provides guidelines for building, managing and reviewing partnerships that uphold InAlb’s mission: to deliver authentic, responsible and sustainable travel experiences in Albania and the Balkans.

6.2. Scope

This policy applies to:

6.3. Principles of Partnership Integrity

6.4. Partner Selection & Due Diligence

6.5. Contracting & Agreements

6.6. Anti-Corruption & Ethical Business

6.7. Sustainability & Community Alignment

6.13. Continuous Improvement

6.14. Conclusion

At InAlb, we believe that tourism works best when it is built on mutual trust, fairness and respect. By adopting this Partnership Integrity Policy, we ensure that every collaboration not only benefits our guests and partners but also strengthens Albania’s reputation as a responsible and welcoming destination.

7.Financial Transparency & Anti-Fraud Policy

7.1. Purpose

This policy ensures that all financial transactions at InAlb TPP SHPK are conducted with integrity, transparency, accountability and compliance. It aims to prevent, detect and respond to fraud, corruption or misuse of company funds.

It applies to all:

7.2. Principles of Financial Transparency

7.3. Definition of Fraud

Fraud is defined as any intentional act of deception intended to secure unfair or unlawful financial gain. Examples include:

7.4. Roles & Responsibilities

7.5. Financial Procedures

7.5.1 Bookkeeping & Records

7.5.2 Payments & Payroll

7.5.3 Client Payments & Refunds

7.5.4 Partner & Supplier Payments

7.6. Anti-Fraud Controls

7.7. Conflicts of Interest

7.8. Training & Awareness

7.9. Detection & Reporting of Fraud

7.10. Investigation & Disciplinary Measures

7.11. External Transparency

7.12. Continuous Improvement & Review

7.13. Payment Periods

7.14. Fiscal Practices & Compliance

7.15. Payment Guarantees & Financial Security

7.16. Conclusion

InAlb is committed to operating with the highest financial integrity. By implementing strict procedures, encouraging transparency and adopting zero tolerance toward fraud, we protect our guests, partners, staff and communities ensuring that every euro spent through InAlb contributes positively to sustainable tourism.

8.InAlb Payments & Refund Policy

8.1. Purpose

This policy establishes the procedures for payments, deposits, invoicing, refunds and complaints at InAlb. It ensures transparency and fairness for guests, staff, and partners while meeting Albanian fiscal laws, sustainability standards and international best practices.

8.2. Scope

Applies to:

8.3. Accepted Payment Methods

InAlb accepts the following secure payment methods:

8.4. Online Payment Security & Claims

8.5. Payments & Deadlines

8.6. Invoicing & Fiscal Compliance

8.7. Refund Policy by Category

8.7.1 Tailor-Made Trips & Join a Group Trip

8.7.2 Day Trips & Experiences

8.7.3. Zero Tolerance for Offensive or Criminal Behavior

InAlb reserves the right to refuse service, terminate participation and deny any refund to any
traveler who:

Process

8.8. Refund Process

8.9. Complaints & Claims

8.9.1 Valid Complaints (Refunds/Compensation Possible):

8.9.2 Invalid Complaints (Refunds Not Possible):

8.9.3 Process:

8.10. Additional Notes

8.11. Transparency & Monitoring

9.Sustainability Practices in Tourism Policy

9.1. Purpose

This policy defines how InAlb implements sustainable practices in daily tourism operations, ensuring our tours, experiences and partnerships respect the environment, culture and communities of Albania and the Balkans. It is complementary to and guided by, the InAlb Sustainability Policy, which outlines our long term goals and commitments.

9.2. Environmental Practices

9.3. Cultural & Social Practices

9.4. Guest Awareness & Education

9.5. Monitoring & Continuous Improvement

10. Crisis Management System

10.1. Purpose & Scope

The purpose of this Crisis Management System (CMS) is to ensure that InAlb TPP SHPK can respond effectively, quickly, and responsibly to any incident that may affect the safety of guests, employees, partners, or the reputation of the company.

This system applies to:

10.2. Definition of a Crisis

A crisis is any unplanned event that may significantly:

Examples include:

10.3. Crisis Management Team (CMT)

To respond effectively, InAlb designates a Crisis Management Team with clear roles:

10.4. Crisis Communication Chain

10.5. Emergency Procedures by Category

10.5.1 Medical Emergencies

10.5.2 Transport Incidents

10.5.3 Natural Disasters

10.5.4 Political/Social Unrest

10.5.5 Reputational Crises

10.5.6 Criminal Acts

10.6. Preventive Measures

10.7. Recovery & Follow-Up

10.8. Responsibilities of Guides & Staff

10.8. Responsibilities of Guides & Staff10.9. External Partnerships

10.10. Conclusion

This Crisis Management System ensures that InAlb is prepared for any eventuality, from small incidents to large-scale emergencies. By defining clear roles, procedures and communication protocols, we safeguard our guests, staff, partners and reputation. Our approach is proactive, not reactive: prevent, prepare, protect and learn.

11.Human Resources Policy

11.1. Purpose & Scope

11.2. Recruitment & Selection

11.2.1 Principles

11.2.2 Vacancy Approval & Advertising

11.2.3 Application & Shortlisting

11.2.4 Interviews & Assessments

11.2.5 Selection & Offers

1.2.6 Equal Opportunity Commitment

11.3. Employment Contracts & Probation

11.3.1 Written Contracts

11.3.2 Probationary Period

11.3.2 Probationary Period

11.3.3 Confirmation of Employment

11.3.4 Contract Variations & Renewals

11.3.5 Transparency & Compliance

11.4. Equal Opportunity, Diversity & Inclusion

11.4.1 Principles of Equality

11.4.2 Protected Characteristics

No employee, applicant, or collaborator will be discriminated against on the basis of:

11.4.3 Inclusion & Accessibility

11.4.4 Gender Equality & Empowerment

11.4.5 Workplace Culture

11.4.6 Training & Awareness

11.4.7 Reporting & Resolution

11.4.8 Monitoring & Improvement

11.5. Organizational Structure & Reporting Lines

11.5.1 General Manager (GM)

11.5.2 Leads / Coordinators

InAlb adopts a “lead system” whereby team leaders are appointed to oversee specific functional areas of the business. Each lead is accountable for their respective domain and
reports directly to the General Manager.

The following leads are recognized positions:

11.5.3 Flexibility of Roles

11.5.4 Training & Mentorship

11.5.5 Performance Evaluation & Records

11.5.6 Reporting Structure

11.6. Compensation & Benefits

11.6.1 Principles

11.6.2 Salary Structure

11.6.3 Overtime & Extra Hours

11.6.4 Leave Entitlements

11.6.5 Benefits & Allowances

11.6.6 Pay Transparency & Reviews

11.6.7 Compliance & Responsibility

11.6.8 Assignment of Additional Duties

11.6.9 Working Time & Flexibility

11.7. Employee Conduct & Ethics

11.7.1 Principles of Conduct

11.7.2 Clients & Partners

11.7.3 Confidentiality & Company Information

11.7.4 Conflicts of Interest

11.7.5 Anti-Corruption & Gifts

11.7.6 Sustainability & Social Responsibility

11.7.7 Disciplinary Measures

11.8 Grievance & Complaints Procedure

11.8.1 Principles

11.8.2 Scope

This procedure applies to all employees, freelancers, trainees, and contractors of InAlb. Complaints may relate to:

11.8.3 Informal Resolution

11.8.4 Formal Complaint Procedure

If informal resolution is not possible or appropriate, the following steps apply:

11.8.5 Appeal

11.8.6 Protection Against Retaliation

11.8.7 Documentation

11.9. Health, Safety & Wellbeing

11.9.1 Principles

11.9.2 Workplace Safety

11.9.3 Health Protection

11.9.4 Wellbeing & Mental Health

11.9.5 Travel & Field Assignments

11.9.6 Monitoring & Responsibility

11.10 Alignment with Sustainability & Social Responsibility

11.10.1 Principles

11.10.2 Local Hiring & Community Support

11.10.3 Sustainable Practices in HR

11.10.4 Employee Role in Sustainability

11.10.5 Social Responsibility

A portion of company resources is allocated to training, community initiatives, or conservation efforts, reinforcing InAlb’s mission of responsible tourism.

By adopting this policy, InAlb commits to:

This General Policy applies to all staff members, contractors, freelancers, trainees, partners and collaborators of InAlb. Compliance with its provisions is mandatory and serves as a condition of employment and cooperation.

Legal Compliance

Policy Review & Updates

At InAlb, we believe that responsibility, transparency and care form the foundation of sustainable success. Through this General Policy, we ensure that every aspect of our company from the way we treat our staff and partners to the experiences we deliver to our guests reflects our core values: professionalism, sustainability, cultural respect and hospitality.

By following these principles, InAlb commits not only to being a leading tour operator, but also a responsible steward of the communities and environments in which we operate.

1. Sustainability Management & Legal Compliance

At InAlb we create travel experiences that connect visitors with the people and places of Albania and the region, uplifting local communities, preserving cultural heritage and protecting our environment. Together with our team, partners and hosts we use tourism as a force for good.

To achieve this, we commit to the following:

1.1 Appoint a Sustainability Coordinator who oversees all sustainability-related activities, liaises with Travelife and external stakeholders and ensures implementation of this policy.

1.2 Maintain a written Sustainability Policy that is accessible to staff, partners and clients, outlining our objectives to reduce negative impacts and enhance positive ones.

1.3 Integrate sustainability into our mission statement and communicate it consistently with customers, partners and suppliers.

1.4 Conduct baseline assessments of our sustainability performance across operations, supply chains, destinations and customer relations, using Travelife indicators.

1.5 Develop and update a Sustainability Action Plan with clear targets, timelines, responsibilities and monitoring mechanisms.

1.6 Engage in external forums and networks that support sustainable tourism in Albania and beyond, sharing knowledge and best practices.

1.7 Ensure transparency and accountability by reporting publicly on our sustainability performance at least once a year.

1.8 Train and inform all employees about this policy, ensuring they understand their role in achieving our sustainability objectives.

1.9 Comply fully with national laws and regulations in Albania, as well as relevant international codes of practice related to sustainability, labor, health, safety and human rights.

2. Internal Management: Social Policy & Human Rights

We are committed to fair, safe and respectful treatment of all staff and to upholding human rights in every aspect of our operations.

2.1 Grant employees the freedom of employment and contract termination with notice, without penalty or unfair restrictions.

2.2 Provide all employees with written contracts that include labor conditions in line with Albanian law, a clear job description and fair compensation.

2.3 Ensure that wages are equal to or above the national legal minimum and that overtime is fairly compensated by mutual agreement.

2.4 Provide staff with paid annual leave, sick leave and unpaid leave allowances in accordance with Albanian labor law.

2.5 Ensure health and safety in the workplace by complying with national standards, providing first aid kits at relevant locations, and maintaining emergency procedures (including fire and natural disaster readiness).

2.6 Provide medical and liability insurance for employees as required by law.

2.7 Respect the Minimum Age for Employment as set by Albanian law and international labor standards.

2.8 Implement documented procedures that allow staff to raise complaints or suggestions safely and transparently.

2.9 Maintain a clear disciplinary procedure that is fairly and consistently applied.

2.10 Measure employee satisfaction regularly to improve working conditions and internal communication.

2.11 Provide training and guidance for employees on their roles, rights, and responsibilities regarding health, safety and sustainability.

2.12 Create opportunities for student traineeships, internships or apprenticeships to build capacity in the tourism sector.

2.13 Collaborate with schools and vocational institutions to welcome practitioners and students, offering them training and real world experience in sustainable tourism.

2.14 Encourage employment opportunities for people with special needs where possible.

2.15 Uphold human rights by:

  • Not hindering trade union membership, collective bargaining or employee representation.
  • Prohibiting discrimination in hiring, promotion or access to training on the basis of gender, race, age, disability, ethnicity, religion or sexual orientation.
  • Ensuring equal access to professional development and growth opportunities.

3. Internal Management: Environment & Community Relations

At InAlb, we are committed to minimizing our environmental footprint while supporting the communities where we operate. Our goal is to lead by example in resource efficiency, waste reduction and community care.

3.1 Aim for minimum energy consumption in our offices by using energy-efficient equipment, lighting and appliances, and by switching off devices when not in use.

3.2 Eliminate the use of single use plastic cups in our offices. Each staff member uses a personal refillable recycled bottle, reducing waste.

3.3 Provide a central water distribution system in our offices, encouraging refilling and avoiding individual plastic bottle waste.

3.4 Operate as an almost full paperless company, using electronic systems for materials, contracts, payments and communications to minimize printing.

3.5 If printing is necessary, we use double sided printing by default and favor environmentally certified paper and printers.

3.6 Separate and recycle waste in the office by using clearly marked bins for paper, plastic, glass, and general waste, ensuring proper disposal through local collection systems.

3.7 Favor the purchase of sustainable office supplies (eco-certified cleaning products, recycled materials and responsibly sourced goods).

3.8 Avoid disposable items in day to day operations and prioritize durable, reusable alternatives.

3.9 Regularly monitor and track energy and resource consumption to identify opportunities for further reductions.

3.10 Support local environmental and cultural initiatives by collaborating with community organizations, NGOs and projects that promote conservation, education and heritage protection.

3.11 Reduce reliance on single use plastic bottles by promoting refillable options in the office and on tours.

3.12 Properly dispose of batteries, electronic waste and printer cartridges, prioritizing recycling options.

3.13 Minimize the use of harmful substances and manage the storage, handling and disposal of chemicals responsibly.

3.14 When building, renovating or upgrading infrastructure, use sustainable materials and locally appropriate practices.

3.15 Contribute to the protection of cultural and natural heritage by supporting local initiatives and avoiding any activity that harms sensitive sites.

3.16 Strengthen community relations by supporting local organizations, NGOs, and initiatives that focus on cultural preservation, education, health or environmental protection.

4. Partners and Suppliers

At InAlb, we recognize that our impact extends beyond our own operations into the network of partners we work with. We aim to collaborate only with suppliers and agencies that share our values of responsible and sustainable tourism.

4.1 Maintain an inventory of key partner agencies and suppliers, including their sustainability practices.

4.2 Accept any collaboration with organizations that demonstrate a clear commitment to sustainability in their policies and operations.

4.3 Ensure that InAlb’s sustainability values are reflected in partner contracts, so that all collaborations are aligned with our responsible tourism principles.

4.4 Inform all partners about InAlb’s Sustainability Policy and our expectation that they comply with and promote it to their staff and clients.

4.5 Encourage partners to adopt recognized sustainability certifications (such as Travelife or GSTC recognized schemes).

4.6 Prioritize working with outbound partners who support communities and sustainable practices, ensuring that collaboration benefits local people and destinations.

4.7 Establish written cooperation agreements with partners, including sustainability commitments and shared responsibility for positive impact.

4.8 Support and motivate partners to participate in sustainability training and adopt best practices in responsible tourism.

4.9 Favor partners who demonstrate efforts to reduce their ecological footprint, for example by minimizing waste, conserving energy and supporting biodiversity.

4.10 Prioritize agrotourism farms and restaurants where food is grown locally and organically, strengthening farm to table practices and reducing food miles.

4.11 Give preference to boutique hotels and family-owned guesthouses that are locally managed, ensuring that tourism income benefits communities directly.

4.12 Work with local guides and promote authentic local experiences so that visitors connect with Albania’s living traditions, culture and history while supporting community livelihoods.

5. Transport

At InAlb, we recognize that transport is one of the largest contributors to tourism’s environmental footprint. We are committed to minimizing emissions and choosing the most sustainable transport options available, without compromising safety or guest experience.

5.1 Prioritize the use of modern, fuel-efficient and well-maintained vehicles that meet or exceed Albanian legal emission standards. And only work with eco friendly vehicles providers.

5.2 Our company vehicle is electric, reducing carbon emissions and demonstrating our commitment to sustainable mobility. All future company owned vehicles will be electric also ( this is viable for vehicles transporting up to 9 passengers)

5.3 Work only with trusted local transport providers who comply with safety, labor and sustainability standards.

5.4 Encourage the use of shared transfers and group transport to reduce per-passenger emissions where possible.

5.5 Promote public transport options and support their use when suitable for itineraries and guest safety.

5.6 Where available, prioritize low-emission or hybrid vehicles for transfers and excursions.

5.8 Ensure all vehicles are regularly maintained to optimize efficiency, reduce pollution and guarantee passenger safety.

5.9 Design itineraries to minimize unnecessary travel distances, combining nearby experiences and avoiding excessive long transfers.

5.10 Promote walking, cycling, and other low-impact mobility options during excursions, especially in natural and cultural heritage sites.

5.11 Provide travelers with information about the environmental impact of transport choices and encourage responsible behavior.

5.12 Collaborate with local communities to integrate traditional, low-impact transport methods (e.g., hiking trails, ethical rural mobility options) into itineraries, when safe and appropriate.

6. Accommodations

At InAlb, we believe that where our guests stay plays a key role in shaping both their travel experience and the impact of tourism on local communities. We therefore give preference to accommodations that are small-scale, locally owned, and committed to sustainability.

6.1 Prioritize boutique hotels and family run guesthouses, ensuring that tourism income directly supports local families and communities.

6.2 Favor accommodations that employ and train local staff, ensuring fair wages and safe working conditions.

6.3 Work with accommodations that demonstrate sustainable practices, such as energy and water saving, waste management, and use of locally sourced products.

6.4 Encourage and motivate accommodations to obtain recognized sustainability certifications (such as Travelife or GSTC-recognized labels).

6.5 Support accommodations that incorporate local culture, art, and architecture into their guest experience in respectful ways.

6.6 Give preference to restaurants and guesthouses that practice farm to table hospitality, sourcing food locally and organically.

6.7 Ensure that all accommodation partners comply with child protection policies, and human rights obligations.

6.8 Include sustainability commitments in contracts with accommodations, making clear our expectations on environmental and social responsibility.

6.9 Encourage accommodations to implement community engagement activities, such as supporting local projects or offering cultural exchanges with guests.

6.10 Avoid cooperation with accommodations that negatively affect access to essential resources (water, energy, food, healthcare) for local communities.

7. Excursions & Activities

At InAlb, we design and promote excursions that respect the environment, protect cultural heritage, and directly benefit local communities. We strictly avoid activities that exploit people, wildlife or natural resources.

7.1 Maintain an inventory of excursions and activities, identifying those that are environmentally or culturally sensitive.

7.2 Use only electronic vouchers for day trips and tours, eliminating the need for paper tickets.

7.3 Not offer any excursions that harm humans, animals, ecosystems or cultural heritage.

7.4 Avoid all activities involving wildlife in captivity or those that may involve animal abuse (e.g., horse riding or similar activities).

7.5 Promote experiences that directly benefit the local economy, such as:

  • Raki tastings, craft beer experiences and local wine tours
  • Visits to farmers, producers and artisans
  • Activities that highlight traditional crafts and local gastronomy.

7.6 Actively cooperate with local people from all regions of Albania and the Balkans to co-create unique cultural and community based experiences.

7.7 Prioritize agrotourism activities (farm stays, vineyard visits, olive oil production, etc.) that highlight Albania’s rural traditions and support small producers.

7.8 Promote outdoor activities such as hiking, cycling and walking that allow guests to explore nature responsibly. Hiking tours start early to minimize impact and ensure a better experience.

7.9 Stop at public wells and natural springs during excursions so guests can refill bottles, reducing plastic waste.

7.10 Provide travelers with clear guidelines for responsible behavior, including respect for local culture and a strict policy of leaving no rubbish in nature.

7.11 Actively promote excursions that support biodiversity and conservation, such as visits to national parks, eco projects and heritage preservation sites.

7.12 Ensure that all excursion providers are informed of InAlb’s Sustainability Policy and align with our responsible tourism principles.

7.13 A modest part of the revenue will be contributed to an organization that works with carbon emissions. Currently we are giving that contribution to Stripe Climate.

8. Tour Leaders, Local Representatives & Guides

At InAlb, our sales agents, tour leaders, drivers and local guides are the heart of our guest experience. We ensure that they are fairly treated, well-trained and equipped to share Albania’s culture and sustainability values with pride.

8.1 Prefer to work with local tour leaders, drivers and guides, ensuring income remains within the community.

8.2 Ensure all staff and freelance guides have written contracts with clear job descriptions, fair compensation and labor conditions that meet or exceed Albanian law.

8.3 Pay guides, leaders and drivers at least a living wage, equal to or above the legal minimum or industry standard.

8.4 Provide regular training and workshops on responsible tourism, cultural awareness, environmental protection and health & safety.

8.5 Offer a sustainability training module covering:

  • Respect for flora, fauna and cultural heritage,
  • Responsible use of resources,
  • Social norms and values,
  • How to brief guests on sustainability and responsible behavior.

8.6 Ensure guides and leaders inform guests about cultural etiquette, responsible travel practices (e.g., refill bottles, leave no litter, respect traditions) and sustainability measures.

8.7 Brief tour leaders and guides on human rights and child protection, including how to identify and report risks of exploitation or abuse.

8.8 Periodically update guides and leaders on new sustainability practices, ensuring continuous improvement.

8.9 Promote a Respect & Equality Code: every guest, staff member and host is treated equally and with dignity.

8.10 Emphasize that guests are not just clients but honored guests, showcasing the true spirit of Albanian hospitality.

8.11 Require that all tour leaders and local guides are certified, maintaining valid qualifications, with opportunities for further development.

8.12 Encourage guides and leaders to share authentic local knowledge and personal stories, fostering cultural appreciation and meaningful guest experiences.

9. Destination

At InAlb, we are committed to ensuring that tourism contributes positively to Albania and the Balkans, by preserving cultural and natural heritage, supporting local communities and promoting authentic guest experiences.

9.1 Actively promote lesser known destinations in Albania and the Balkans to reduce pressure on overcrowded sites and spread benefits more evenly.

9.2 Work with local communities and families to co-create authentic tourism experiences (craft workshops, food tastings, storytelling, agrotourism visits).

9.3 Support cultural preservation by collaborating with artisans, musicians, farmers and producers to showcase and sustain living traditions.

9.4 Encourage and organize guest participation in local life, such as visiting markets, dining at family owned restaurants or staying in guesthouses.

9.5 Recommend and promote locally owned businesses (shops, restaurants, workshops), ensuring tourism income benefits communities directly.

9.6 Provide guests with guidance on cultural etiquette, including respect for dress codes, religious sites, photography rules, and hospitality traditions.

9.7 Promote environmentally friendly practices in destinations:

  • Encourage guests to refill bottles at natural springs and wells.
  • Remind guests to “leave no trace” during hikes and nature visits.
  • Avoid destinations or providers that misuse or harm natural resources.

9.8 Avoid activities that exploit vulnerable groups or disrespect cultural values.

9.9 Support balanced regional development by working with partners from north to south Albania, as well as in neighboring Balkan countries, creating economic opportunities across regions.

9.10 Share sustainability knowledge with local partners, raising awareness of best practices in responsible tourism.

10. Customer Communication & Protection

At InAlb, we believe our guests play a vital role in making tourism more sustainable. We are committed to open communication, protecting our guests and offering the most responsible travel experiences possible.

10.1 Provide guests with clear pre-trip information about Albania and the Balkans, including cultural norms, sustainability practices and guidelines for responsible travel.

10.2 Only promise what we can deliver, we do not exaggerate or oversell experiences.

10.3 Offer eco-friendly vehicles for rentals and use eco friendly transport wherever possible in our tours.

10.4 Design itineraries that prioritize sustainable choices, including boutique hotels, agrotourism stays, local restaurants and authentic cultural experiences.

10.5 Ensure all contracts, terms and conditions are transparent, easy to understand and accessible to guests.

10.6 Protect customer privacy and personal data by complying with relevant regulations and secure data practices.

10.7 Provide liability insurance to ensure guests are protected throughout their journey.

10.8 Ensure all customers have 24/7 assistance during their trip, with emergency contact numbers and direct access to our team.

10.9 Share practical responsible travel guidelines covering:

  • Reducing waste and refilling bottles at natural wells, 
  • Respecting cultural traditions and local hospitality,
  • Avoiding animal exploitation activities,
  • Supporting local communities by choosing locally made products and experiences.

10.10 Use digital communication (electronic vouchers, e-payments, online itineraries) to reduce resource use and paper waste.

10.11 Provide post-trip feedback opportunities, encouraging guests to share insights and helping us continuously improve.

10.12 Promote guest safety and protection at all times by ensuring suppliers and partners comply with safety, labor and child protection standards.

10.13 Welcome every visitor not only as a traveler but as an honored guest, sharing the warmth of Albanian hospitality

Let's Work Together

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